Asha’s story

Asha Myers

Family Recovery worker, IAPRC® Certified Recovery Coach and SHE RECOVERS® Coach

Being fascinated by people, culture, the mind and consciousness, led Asha to travel, experiment and study psychology. After graduating, Asha worked in adult education and academic research in Manchester, where she had two daughters and became a Breastfeeding Counsellor. She then moved to Glasgow, worked in academic publishing, completed a Psychology Research Masters and worked as a Workplace Consultant. After moving back to her home county and beginning Free Spirits, she joined the charity Hetty’s as a Family Recovery Worker.

Throughout this time (twenty plus years), binge drinking was a habit that brought increasingly negative experiences, anxiety and terrible hangovers. After a decade of trying to drink less, a few rock bottoms and moments of clarity, Asha finally ditched the booze. A long journey of self-discovery and serious research ensued that led her to become so inspired by the positive effects of sobriety, she wanted to help others break free from alcohol. Asha is passionate about recovery and helping people move past what’s blocking them live the life they dream of.


My own recovery journey motivated me to becoming a coach because going alcohol-free was the missing piece to my puzzle. It was like seeing in 3D after everything being flat. I always enjoyed a drink and didn’t want to pin my problems on booze, but I felt bored, unfulfilled and trapped, and couldn’t work out why. It took me a long time to realise that it was actually alcohol that was holding me back and making me miserable. Without it, I feel excited by all the possibilities life has to offer.

Formative years spent down the pub downing pints as all good ladettes did at the time, morphed into the excesses of student life and beyond. These binge drinking habits followed me to a point where I found myself dealing with the pressures of work and family life by drinking to excess every time opportunity allowed. Hangovers were getting harder and harder to laugh off and I realised the profound link between alcohol, anxiety, and depression. Doing the work of recovery has had a transformative effect on my life. I am happier now than I’ve ever been and it is all due to removing the toxic influence of alcohol.

Alcohol wastes a huge amount of time and money, and causes a myriad of problems for individuals, families and for society as a whole. I am passionate about lifting the shame that surrounds problem drinking and raising awareness around how our alcohol-centric culture fuels mental and physical ill health, so we can be more mindful and evolve into less destructive patterns.


As a Coach, I have a warm empathetic approach and will work with you in a way that is:

Person centred – the coaching process is non-directive – in other words, I will not give advice or tell the client what to do. I simply help draw out answers from the client, helping them come to their own realisations.

Strengths focused – coaching focuses on the client’s strengths, which builds confidence, resilience and enables growth. Through empathetic listening, coaching provides reflections and insights into limiting beliefs, allowing clients to change their perspective, release what’s holding them back and focus on their potential and what’s possible.

Evidence based techniques – coaching uses well-researched techniques such as motivational interviewing and refers to the latest scientific research on addiction and behaviour change.

Personalised, individual approach – coaching is tailored to the client’s specific needs and works with the client to develop a detailed relapse prevention and coping skills toolbox.

Practical – coaching provides useful strategies to address cognitive distortions, negative self-talk, anxiety and anger as well as how to navigate day-to-day problems and scenarios.

Actionable – coaching helps the client work out what they really want and need, set realistic goals and build a plan for the future aligned to the client’s authentic values.

Holistic – coaching takes a whole life approach, addressing all areas of a client’s life, helping remove internal and external barriers to success. 


  • Certificate of Professional Recovery Coaching, IAPRC, 2020
  • She Recovers Coach Designation, 2020
  • MSc Research Methods in Psychology, 2017
  • Level 2, Health Improvement, RSPH, 2012
  • BSc (Hons) Psychology, 2005

Training and Professional Development

I am a SHE RECOVERS® Coach, which means that I am trained in and my work aligns with the SHE RECOVERS® Intentions & Guiding Principles.

  • Counselling Skills L2, CPCAB
  • Naloxone Training, 2021
  • Domestic Abuse, 2021
  • Mental Health & Suicide Awareness, 2021
  • Child Sexual Abuse and Routine Enquiry for Adverse Childhood Experience, 2021
  • Alcohol Assessment, 2020
  • BCO Wellness Matters, 2018
  • Breastfeeding Peer Support, La Leche League, 2012
  • Motivating People to Change, NHS, 2006


I have considerable experience in motivational interviewing, coaching and peer support, and have supported many clients to make healthier choices through behaviour change. I have ran many groups, meetups and events, and am a passionate about healing, wellbeing retreats.

Membership and Code of Ethics

I adhere to IAPRC’s code of ethics, align with SHE RECOVERS® Intentions & Guiding Principles and am fully insured.

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